Battle.net Shop

The Battle.net Shop, formerly known as the Blizzard Shop and Pet Store, is an online store that sells many games, in-game items and other items related to Blizzard Entertainment or its game franchises. Most of the Warcraft in-game items can be purchased from the In-Game Store. It was originally part of the Blizzard Store and at the time was a new way for players to obtain in-game pets to join them on their adventures in Azeroth. However, the reactions to this new feature by the European and American communities were mixed, with many players bemoaning the increasing number of pay-to-use features and expressing concern that real advantages in the game might become available for money at some point.

As a result of the Americans getting the pets cheaper than the Europeans due to the conversion rate between dollars and euros ($10 per pet against €10 per pet), many Europeans took advantage of the fact that pets from the American pet shop could be purchased for European realms, which led to Blizzard making the pet stores regional.

It's separate from Blizzard Gear which sells physical items and apparel. Following the release of version 1.9.1 of the desktop app, the shop received a significant update to appearance and design. On November 15, 2018, the shop received a new "Wish List" feature. On April 1, 2021, the Blizzard Shop was redesigned once again to use the new Battle.net brand.

Games

 * Warcraft III: Reforged A Classic Favorite, Reforged
 * Standard Edition 29.99 USD
 * Spoils of War Edition 39.99 USD

World of Warcraft

 * Note: the following list does not include the discounts that may happen on the shop.

Games

 * World of Warcraft: Free Trial Begin Your Adventure & Play Free Up to Level 20!
 * World of Warcraft: Shadowlands Brave the Beyond
 * Base Edition 39.99 USD
 * Heroic Edition 59.99 USD
 * Includes level 120 Character Boost
 * Includes virtual in-game goodies, including a mount and transmog set
 * Epic Edition 79.99 USD
 * Includes level 120 Character Boost
 * Includes virtual in-game goodies, including a mount, transmog set, illusion, hearthstone toy, pet, and 30 days of game time.
 * World of Warcraft: Burning Crusade Classic (the following are optional, only need a subscription to play)
 * Deluxe Edition 69.99 USD
 * Dark Portal Pass 39.99 USD
 * World of Warcraft: Subscription, includes all the expansions up to (unless  was purchased)
 * 1 Month 14.99 USD/month
 * 3 Months 13.99 USD/month
 * 6 Months 12.99 USD/month

Mounts
These exotic mounts are usually $25, with the exception of the Warforged Nightmare at $30 USD.
 * Sapphire Skyblazer  Like a blue streak
 * Lucky Yun  Bovine Intervention
 * Celestial Steed  Light up the night skies of Azeroth
 * The Dreadwake  Ahoy, Captain!
 * Enchanted Fey Dragon  It looks good in every color
 * Heart of the Aspects  Eye-catching air superiority
 * Hogrus, Swine of Good Fortune  A Sign of Good Fortune Ahead
 * Imperial Quilen  A Rock-solid Ride
 * Iron Skyreaver  Two heads are better than one
 * Luminous Starseeker  It’s gonna be a colorful journey
 * Mystic Runesaber  An Arcane Ally
 * Shu-Zen, the Divine Sentinel  Happy New Year, Happy New Mount!
 * Squeakers, the Trickster  Stir Up Some Trouble
 * Steamscale Incinerator  Full Steam Ahead!
 * Sylverian Dreamer  A Gentle Giant, Light as a Feather
 * Tyrael's Charger (Taiwan region only)  Ride for Justice
 * Vulpine Familiar  The fox that won't trick you
 * Warforged Nightmare  Form a Nightmarish Posse
 * Winged Guardian  Part lion, part eagle, all business
 * WoW 15th Anniversary Alabaster Mounts (Alabaster Stormtalon and Alabaster Thunderwing)  Skyborne Monuments to Adventure

Pets
These adorable pets are usually $10 USD.
 * Alterac Brandy (Alterac Brew Pup)  Charitable canine companionship
 * Argi  Inter-goat-lactic
 * Blossoming Ancient  A pet for all seasons
 * Brightpaw  The purr-fect companion
 * Cap'n Crackers  Your New First Mate
 * Cinder Kitten  If you can't stand the heat, stop petting it
 * Dottie  Your New Best Friend
 * Lil' KT  Obey the call of tiny Kel'Thuzad
 * Lil' Ragnaros  Taste the miniature flames of Sulfuron
 * Lucky Quilen Cub  Like a charm
 * Mischief  Meow that's a cute kitten!
 * Pandaren Monk  The perfect traveling drinking buddy
 * Shadow  The Foxiest Pet in Your Collection
 * Soul of the Aspects  Friendship flies on tiny golden wings
 * Twilight  Demons Don't Daunt This Dusky Darling
 * Whomper  Big feet. Bigger heart.

Toys
These unique toys are usually $10 USD.
 * Lion's Pride Firework and Horde's Might Firework Celebrate Your Victories With Epic Burns
 * Transmorpher Beacon Play Like a Boss!

Transmogs
These transmogs are usually $20 USD.
 * Sprite Darter's Wings Wear Some Arcane Flair

Bundles

 * World of Warcraft: Battle for Azeroth Digital Deluxe Edition $20.00 USD
 * World of Warcraft: Legion Digital Deluxe Edition $20.00 USD
 * World of Warcraft: Warlords of Draenor Digital Deluxe Edition $20.00 USD

Game Services

 * Level 120 Character Boost Can only be purchased from in-game
 * Race Change $25.00 USD
 * Faction Change $30.00 USD
 * Character Transfer $25.00 USD
 * WoW Classic: Character Transfer $25.00 USD
 * Game Time From $14.99 USD
 * Guild Services Can only be purchased from in-game
 * Guild Master Transfer $35.00 USD Allows a free guild name change
 * Guild Master Faction Change $40.00 USD Allows a free guild name change
 * Guild Name Change $20.00 USD
 * Name Change $10.00 USD
 * WoW Token $20.00 USD Can only be purchased from in-game

Removed
The following are no longer available for purchase:


 * Pets
 * Lil' XT  Don't break it this time
 * Cenarion Hatchling  Tree-huggingly huggable
 * Moonkin Hatchling  No matter which side you are on, it's adorable!


 * Mounts
 * Armored Bloodwing  The giant, scary, flying bat you always wanted
 * Grinning Reaver  Ever-Grinning terror
 * Swift Windsteed  Ride like the wind


 * Helms
 * Crown of Eternal Winter
 * Hood of Hungering Darkness
 * Jewel of the Firelord


 * Game Services
 * Appearance Change $15.00 USD

Trivia

 * The 404 error page features a baby murloc that is mimicking the Confused Travolta meme.