Love is in the Air



"Love is in the Air" is a seasonal event that takes place around Valentine's Day. The first "Love is in the Air" event occurred in 2006 for about 4 days. In 2010, the event was expanded to about two weeks and additional content added; see Love is in the Air (original) for the previous version.

From the official site:
 * Something is in the air in the major cities of Azeroth. Some call it love, and some just call it friendship and admiration. Whichever it is, many guards and townsfolks now spend their days giving and receiving tokens and gifts to other amorous citizens.


 * The more skeptical, however, are suspicious of the strange "love sickness" clouding the hearts of so many. Will this widespread occurrence be simply taken as a recent outbreak of amore? Or will our brave adventurers find a sinister plot behind the source of this plague of passion? Only time will tell...

New in 2020

 * Love For All added to the Mission Command Table.
 * Event necklaces scale up to ilvl 425 at level 120.

Mounts
Two mounts are available.

One mount is available for purchase for :
 * Swift Lovebird

One mount is an extremely rare drop from the Heart-Shaped Box:
 * Big Love Rocket

In 2021, level 50-60 players can loot the Heart-Shaped Box from the Crown Chemical Co. dungeon. Lower-level players will instead receive a Heart-Shaped Carton, which will not contain the Big Love Rocket mount.

Pets
Three pets are available.

Two pets are available for purchase for each:
 * Truesilver Shafted Arrow (Peddlefeet)
 * Lovebird Hatchling

One pet is a rare drop from the Heart-Shaped Box:
 * Toxic Wasteling

Toys
Four toys are available.

Two toys are available for purchase:
 * Romantic Picnic Basket (10x Love Token)
 * Peddlefeet's Lovely Hearthstone (150x Love Token)

One toy is a rare drop from the Heart-Shaped Box:
 * The Heartbreaker

One toy is an achievement reward:
 * True Love Prism (They Really Love Me!)

Holiday items
The Crown Chemical Co. is in town! Items can be purchased from the in each major city for a Love Token or six. Tokens can be purchased with Lovely Charm Bracelets and are rewarded by several quests. The bracelets are created from ten Lovely Charms.

To collect Lovely Charms, players must have the Lovely Charm Collector's Kit in their inventory, which is available from. Then go kill mobs and/or players that would grant honor or XP. You need not loot these mobs to gain the Lovely Charm; it will appear in your inventory automatically.

Without grinding charms, players can acquire 35-40x Love Token each day. See the quests section for more information.

There are additionally items that can only be obtained from the Heart-Shaped Box for current-expansion-level players or the Heart-Shaped Carton, by killing Apothecary Hummel in Shadowfang Keep:
 * 5-10x Love Token
 * Toxic Wasteling
 * Forever-Lovely Rose
 * Vile Fumigator's Mask
 * The Heartbreaker
 * Big Love Rocket (Heart-Shaped Box only)

Love Token requirements
In order to purchase all of the items needed for the Fool For Love meta-achievement, at least 98x Love Token are required:
 * Bag of Heart Candies for Be Mine!
 * Handful of Rose Petals for Fistful of Love and Flirt With Disaster
 * 5x Love Fool for I Pitied The Fool ( at 10 each)
 * Romantic Picnic Basket for Lonely?
 * Box of Chocolates for Lonely? and Sweet Tooth (
 * Silver Shafted Arrow for Shafted!

There are two other achievements that require Love Token-purchased items:
 * Truesilver Shafted Arrow for Perma-Peddle (
 * Lovely Dress Box for Lovely Luck Is On Your Side (, may take multiple attempts)

Quests
There are several daily quests and a quest chain during the holiday.

A Gift for ...
A daily quest from offering a gift (a Lovely Charm Bracelet) to the leader of the capital city. Receive 5xLove Token and a consumable card that provides a buff to a core stat for an hour. All four of these quests can be completed each day.

Sampling
Throw out 10 samples and receive 5xLove Token. Only one of these can be completed each day:
 * A Cloudlet of Classy Cologne
 * A Perfect Puff of Perfume
 * Bonbon Blitz

Event boss
The Love is in the Air event boss consists of a three-NPC boss encounter in a special version of Shadowfang Keep, which can be queued up for using the Dungeon Finder. The event can be queued up for by players level 16 and higher and scales for all levels.

Apothecary Hummel, alongside Apothecary Baxter and Apothecary Frye comprise the encounter. Hummel will drop one holiday-themed necklace per kill, which can be repeated as often as desired. Once a day he will also drop the Heart-Shaped Box (for level 110+ players) or the Heart-Shaped Carton. The only difference between the two drops is that the Carton cannot contain the Big Love Rocket.

Bouquet of Roses
A Bouquet of Ebon Roses or a Bouquet of Red Roses is a drop from a specific boss in higher level instances. They shower a targeted character with either black or red rose petals.

Latest known drop locations (as of Patch 4.3.2):

Achievements
The meta-achievement for Love is in the Air is Fool For Love. It requires the completion of most of the achievements listed in the table below.

Trivia

 * In Hearthstone, the Love Is in the Air card back was rewarded for achieving Rank 20 in Ranked Season 22, which took place during January 2016. The flavor text reads: "Many believe goblins made up this holiday to sell candy. It's not true! They also sell flowers and perfume!"

Commercial
In 2007, Blizzard created a Burning Crusade commercial that featured the "Love is in the Air" event as well as the new jewelcrafting profession. From the official website, the ad was described as follows: "What do you get the blood elf who has everything? This Valentine's Day, make it an epic jewel! Yes, the industrial empires of Azeroth aren't about to let anyone escape the relentless marketing campai- er, bloom of true love associated with this time of year! Take a look at this new commercial but be warned that you may be struck by a sudden impulse to spend all the gold you've saved for your epic mount. "