In-Game Store



The In-Game Store, aka Shop, is an extension of the Battle.net Shop and is used to purchase items and services. The store initially was only used in Asian regions at the outset, but has shipped worldwide in Patch 5.4.2. The parental controls by default disables the In-Game Store. Accessing and configuring the settings of the parental controls will allow the store be available once again.

Consumables (Asia-only)

 * Bulging Bag of Charms
 * Enduring Elixir of Wisdom

Pets

 * Alterac Brandy (Alterac Brew Pup)
 * Argi
 * Blossoming Ancient
 * Brightpaw
 * Cap'n Crackers
 * Cinder Kitten
 * Dottie
 * Lil' Phylactery (Lil' KT)
 * Lil' Ragnaros
 * Lucky Quilen Cub
 * Mischief
 * Pandaren Monk
 * Shadow (companion)
 * Soul of the Aspects
 * Twilight
 * Whomper

Mounts

 * Alabaster Stormtalon and Alabaster Thunderwing
 * Celestial Steed
 * The Dreadwake
 * Enchanted Fey Dragon
 * Heart of the Aspects
 * Hogrus, Swine of Good Fortune
 * Iron Skyreaver
 * Imperial Quilen
 * Lucky Yun
 * Luminous Starseeker
 * Mystic Runesaber
 * Sapphire Skyblazer
 * Shu-Zen, the Divine Sentinel
 * Squeakers, the Trickster
 * Steamscale Incinerator
 * Sylverian Dreamer
 * Vulpine Familiar
 * Winged Guardian
 * Warforged Nightmare

Items and toys

 * WoW Tokens
 * Transmorpher Beacon ($10)
 * Firework Bundle ($10)
 * Lion's Pride Firework
 * Horde's Might Firework
 * Sprite Darter's Wings ($20)

Services

 * Level 120 Character Boost
 * Faction Change Can only be purchased from character selection screen
 * Race Change Can only be purchased from character select screen
 * Appearance Change Can only be purchased from character select screen
 * Name Change Can only be purchased from character select screen
 * Character Transfer Can only be purchased from character select screen
 * Guild Faction Change Can only be purchased from character select screen
 * Guild Name Change Can only be purchased from character select screen
 * Guild Realm Transfer Can only be purchased from character select screen

Game Upgrades

 * Starter Edition
 * World of Warcraft including up to ($19.99)
 * Bundle ($59.99)
 * Battle for Azeroth-upgraded account
 * Battle for Azeroth Digital Deluxe Upgrade ($20)

Bundles
Bundles are usually about $30 each, saving $5 from buying the mount and pet individually.
 * Battle for Azeroth Digital Deluxe Upgrade ($20)
 * Legion Digital Deluxe Upgrade ($20)
 * Twilight and Luminous Starseeker
 * Alterac Brandy and Enchanted Fey Dragon

Removed
The following can no longer be purchased from the store.
 * Pets
 * Guardian Cub As of June 4, 2014
 * Lil' XT
 * Cenarion Hatchling


 * Mounts
 * Armored Bloodwing
 * Grinning Reaver
 * Swift Windsteed
 * Tyrael's Charger Only displayed on the PTR; however, it may be available in the Taiwan version of the in-game store.


 * Character Boost
 * Level 90 Character Boost replaced with the level 100; still viewable on the PTR
 * Level 100 Character Boost replaced with the level 110