|Formerly||Priscilla Ashvane †|
|Character classes||Mage, Warrior, Prospector, Scout, Marine, Cannoneer|
|Base of operations||Tiragarde Sound|
|Theater of operations||Kul Tiras, Vol'dun|
The Ashvane Trading Company (or simply Ashvane Company and later Ashvane Loyalists) is a Kul Tiran shipping and manufacturing company based out of the city of Boralus and owned by House Ashvane. The company involves itself in a large number of ventures, including weapons manufacturing, shipping, security, smuggling, and piracy, among others. Characterized by its ruthless business practices and disregard for moral and lawful conduct, the Ashvane Company sits atop a vast criminal empire, hoarding power and profit on a grand scale.
The beginning of the Fourth War and the appearance of Azerite have both presented major opportunities for the organization. Under the leadership of Lady Priscilla Ashvane, the company allied with the Irontide Raiders and other pirates, while secretly plotting a coup against House Proudmoore. This would culminate in the Siege of Boralus, which saw the company and its allies defeated. Despite these setbacks, the Ashvane Company retains numerous holdings across Kul Tiras and beyond.
By the time of the Fourth War, the Ashvane Company enjoyed a monopoly on many areas of Kul Tiras's economy, particularly within Boralus and Tiragarde Sound. This was advanced by Lady Priscilla Ashvane's personal relationship with Lord Admiral Katherine Proudmoore, which granted the company political influence and the ability to act with impunity. The company took a strong interest in the newly-discovered Azerite, which it researched and quickly weaponized for its own ends.
When Lady Jaina Proudmoore returned to Kul Tiras on behalf of the Alliance, it was Priscilla Ashvane who pushed for a sentence of death for high treason. With Katherine Proudmoore's consent, the Ashvane Company took Jaina into custody, eventually delivering her to pirates to be shipped to Fate's End. Members of Jaina's party were also taken and sent to Tol Dagor, a private offshore prison operated by the Ashvane Company. These inmates would later be liberated in a prison revolt.
At the same time, in secret, Lady Ashvane planned to use the wealth and power of the company to eventually seize control of Boralus. She secretly allied her organization with the Irontide Raiders of Harlan Sweete, based in Freehold. The pirates were armed with company-made Azerite weapons and sent against the House Proudmoore defenders in the region. Though Ashvane and her company worked to undermine her power, Lord Admiral Katherine and the wider populace remained largely oblivious to this treachery.
An investigation, headed by Taelia of the Proudmoore Guard, Captain Flynn Fairwind, and an emissary of the Alliance slowly uncovered the Ashvane Company's dealings, as well as their plans to seize power. Together, they seriously disrupted operations at the Ashvane Foundry and struck at the pirates of Freehold. They also discovered that Lady Ashvane had hired the Irontide to assault Daelin's Gate and break into Tiragarde Sound. With the company's new Azerite weaponry, the pirates easily breached the gate's defenses, but were fought off by Kul Tiran forces.
Armed with evidence of the treachery of Lady Ashvane and her company, Taelia and her allies returned to Boralus to warn the Lord Admiral. Confronting Priscilla before an assembly in Unity Square, Taelia revealed the gathered evidence, causing Ashvane herself to flee. Lady Ashvane escaped the scene, as company loyalists and city guards clashed throughout the area. In the wake of the incident, Lady Ashvane prepared for her next move against Boralus. Possibly due to its power and influence, the Ashvane Company itself was not shut down outright; it was, however, ordered to cease all weapons production, an order which it blatantly ignored.
Later, Katherine Proudmoore ordered the offices of the company within Boralus to be raided, in search of information on her missing daughter, Jaina. As Katherine ventured to the Blighted Lands to rescue Jaina, the Ashvane Company gathered its strength for a major attack on Boralus itself. The Lord Admiral and her daughter arrived back in the city to find it under siege by Company and pirate forces. With the help of Alliance heroes, the city's defenders cut through their enemies and drove them from Boralus. A second wave of ships, led by Lady Ashvane herself, soon advanced on the harbor. Too weak to fend off another assault, Boralus's final hope lay with Jaina, who successfully summoned the Kul Tiran fleet home in time to confront the Ashvane armada.
Outnumbered and outgunned, Lady Ashvane and her forces surrendered, decisively ending their plans on Boralus. Despite the loss of their leader and much of their strength, the Company remained active in Tiragarde Sound, particularly in harvesting Azerite from open wounds in the region.
Warchief Sylvanas Windrunner later ordered the Horde to free Lady Ashvane from prison — presumably to work out some sort of alliance. Her loyalists joined together at Freehold. Lady Ashvane however, eventually revealed she had aligned herself with Queen Azshara and had been supplying her naga with Azerite weapons. Although she was protected by Azshara from the wrath of the Horde and Alliance, Azshara turned Priscilla Ashvane into a sea monster and she was eventually slain during the adventurers' raid on Azshara's Eternal Palace.
- The Ashvane Docks in Boralus, used for transporting Company cargo, legal or otherwise.
- Ashvane Foundry, south of the capital. Main manufacturing plant for Ashvane goods, especially weapons and ammunition.
- Offices, workshops, chemistry labs, and warehouses in Bridgeport, which is a major trade hub for the area.
- The fortress of Tol Dagor, once a legitimate prison, but now Lady Ashvane's personal dungeon for opponents and undesirables.
- A large Azerite mining operation at Redrock Harbor in Vol'dun.
- An Azerite mine within Tiragarde Sound's Winterchill Mine.
- Ashvane Cannoneer
- Ashvane Chemist
- Ashvane Commander
- Ashvane Conspirator
- Ashvane Industrialist
- Ashvane Deckhand
- Ashvane Enforcer
- Ashvane Flamecaster
- Ashvane Jailer
- Ashvane Marine
- Ashvane Officer
- Ashvane Overseer
- Ashvane Priest
- Ashvane Prospector
- Ashvane Sniper
- Ashvane Spotter
- Ashvane Taskmaster
- Ashvane Warden
- Block Warden
- Company Enforcer
- Company Fusilier
- Company Watchman
- Company Guard
- Ashvane Chemist
- Redrock Laborer
- Foundry Worker
- Company Worker
- Company Watchdog
- Urchin Worker
Notes and trivia
- Priscilla's role as "Chairman" implies that the company has some form of a board of directors.
- The Company is notorious for its ruthless business practices, working employees to exhaustion, breaking up attempted strikes, and even employing child labor in their factories.
- Due to Priscilla's monstrous alliance with Queen Azshara, the company is aided by the sea giant Hadal Darkfathom and kraken Viq'goth during the Siege of Boralus. The company also works with the Irontide Raiders and the Scrimshaw gang.
- "The Ambassador" is a heavy cannon that was designed and forged by the Company. It fired nearly two thousand rounds during the Second War.
- As the biggest industrial venture of the nation, the company is still represented in the capital Boralus by its industrialists despite Priscilla's betrayal.
- In early alpha, Taelia presented each of the four houses of Kul Tiras in , but the Ashvane description did not make it to live. It used to state: "House Ashvane controls the nation's wealth. The Ashvane Trading Company holds all of the official state contracts for trade and production. Pretty much everybody works for them in one way or another. Even the gangs. We know they're crooked, but without concrete proof we can't bring them to justice."
- The idea of the Ashvane Trading Company holding most if not all of the official state contracts for trade and production may have been inspired by the British East India Trading Company, who often appear as villains in piracy-related films, television dramas, and literature.