While the previous cooking dailies in Dalaran and Shattrath usually requested the player to cook something buff-food made in Cooking, most of the dailies yielding Chef's Awards asks the player to gather items near or within the city.
Completing daily cooking quests yielding Chef's Awards will also yield skill-ups in Cooking (either 1+ or 2+ depending on quest).
Collecting these awards is also an objective for the progressive Cooking Awards achievements. The first achievement is to obtain one award, then 10, 25, 50, and finally 100 awards. These are not required for the meta-achievementHail to the Chef.
Although this is not seen by the player, Chef's Awards actually exists in two different versions; one given to Horde-players ( Orgrimmar Cooking Award) and one given to Alliance-players ( Stormwind Cooking Award). This can however still be seen in WoW-databases such as Wowhead (see external links).
In order to read the flavor text on a Chef's Award, hover over it when it is displayed as a reward in any of the quests which yields it.
To get all recipes 91 awards are needed which, depending on the quests will take between 46 to 91 days of daily quests.
Hotfix (2011-01-04):The cooking daily quest Chef's Awards no longer have a limit to how many players can hold at one time. Please note that the user interface will still say a maximum of 10 Chef's Award currency can be possessed until a client-side patch can be applied, but players can accrue more than 10.