NeutralCrown Chemical Company
Apothecary Hummel.jpg
Main leader IconSmall Undead Male.gif Apothecary Hummel
Race(s) UndeadUndead Undead
GoblinGoblin Goblin
Base of operations Shadowfang Keep
Theater of operations Azeroth, Outland
Affiliation Independent
Love is in the Air icon.png

The subject of this article or section is part of Love is in the Air, a seasonal event that lasts two weeks. Once the event has run its course, this will no longer be available until next year, but there are no guarantees.

The Crown Chemical Company (a.k.a Crown Chemical Co.) is an organization based in Shadowfang Keep led by Apothecary Hummel. They are investigated by detectives from the Steamwheedle Cartel with the help of adventurers. The company is mostly made out of undead, as well as hired goblins to handle all their transactions within the cities. The goblins seem to be from the Venture Company.[1]


Defeating the Apothecary Trio awards the achievement  [Tough Love].



Name Occupation
IconSmall Undead Male.gif Apothecary Hummel Leader of Crown Chemical Co.[2]
IconSmall Undead Male.gif Apothecary Frye One of Hummel's assistants (Presumed)
IconSmall Undead Male.gif Apothecary Baxter One of Hummel's assistants (Presumed)
IconSmall Undead Male.gif Crown Agent Guards Chemical Wagon in the Hinterlands
IconSmall Undead Male.gif Crown Apothecary Found assisting Apothecary Hummel in Shadowfang Keep, become Crazed Apothecary
IconSmall Undead Male.gif Crown Duster Guards Chemical Wagon in Hillsbrad Foothills
IconSmall Undead Male.gif Crown Hoodlum Guards Chemical Wagon in Dustwallow Marsh
IconSmall Undead Male.gif Crown Lackey Guards Chemical Wagon in Durotar and Elwynn Forest
IconSmall Undead Male.gif Crown Sprayer Guards Chemical Wagon in Crystalsong Forest
IconSmall Undead Male.gif Crown Sprinkler Guards Chemical Wagon in Winterspring
IconSmall Undead Male.gif Crown Supply Guard Guards Crown Chemical Co. Stock outside of Orgrimmar
IconSmall Goblin Male.gif Crown Supply Sentry Guards Crown Chemical Co. Stock outside of Stormwind City
IconSmall Undead Male.gif Crown Technician Guards Chemical Wagon in Uldum
IconSmall Undead Male.gif Crown Thug Guards Chemical Wagon in Silverpine Forest
IconSmall Undead Male.gif Crown Underling Guards Chemical Wagon in Terokkar Forest
IconSmall Goblin Male.gif Public Relations Agent Public Relations Agent
IconSmall Goblin Female.gif Lovely Merchant Sells Crown Chemical Co. wares
IconSmall Goblin Male.gif Kwee Q. Peddlefeet Crown Chemical Co. Mascot


Notes and trivia

  • The description of their LFG event is as such: Defeat the insidious undead apothecaries of the Crown Chemical Co. before they unleash their newest, horrific plague.
  • The company's name is a reference to the Hallmark greeting card company, which has a gold crown as its trademark, and sells holiday and special-occasion merchandise at its Gold Crown stores (including perfume and cologne). Valentine's Day, the real-world holiday which Love is in the Air is based on, is said by some to be a "Hallmark Holiday", that is, an event made up in order to sell greeting cards.


This article or section includes speculation, observations or opinions possibly supported by lore or by Blizzard officials. It should not be taken as representing official lore.

The company's name and speeches may hint that they are or were once part of the Royal Apothecary Society, as it is implied that the Apothecary Trio sided with Putress during the Battle of Angrathar the Wrathgate.[3]