|Main leader||Apothecary Hummel|
|Base of operations||Shadowfang Keep|
|Theater of operations||Azeroth, Outland|
The Crown Chemical Company (a.k.a Crown Chemical Co.) is an organization based in Shadowfang Keep led by Apothecary Hummel. They are investigated by detectives from the Steamwheedle Cartel with the help of adventurers. The company is mostly made out of undead, as well as hired goblins to handle all their transactions within the cities. The goblins seem to be from the Venture Company.
|Apothecary Hummel||Leader of Crown Chemical Co.|
|Apothecary Frye||One of Hummel's assistants (Presumed)|
|Apothecary Baxter||One of Hummel's assistants (Presumed)|
|Crown Agent||Guards Chemical Wagon in the Hinterlands|
|Crown Apothecary||Found assisting Apothecary Hummel in Shadowfang Keep, become Crazed Apothecary|
|Crown Duster||Guards Chemical Wagon in Hillsbrad Foothills|
|Crown Hoodlum||Guards Chemical Wagon in Dustwallow Marsh|
|Crown Lackey||Guards Chemical Wagon in Durotar and Elwynn Forest|
|Crown Sprayer||Guards Chemical Wagon in Crystalsong Forest|
|Crown Sprinkler||Guards Chemical Wagon in Winterspring|
|Crown Supply Guard||Guards Crown Chemical Co. Stock outside of Orgrimmar|
|Crown Supply Sentry||Guards Crown Chemical Co. Stock outside of Stormwind City|
|Crown Technician||Guards Chemical Wagon in Uldum|
|Crown Thug||Guards Chemical Wagon in Silverpine Forest|
|Crown Underling||Guards Chemical Wagon in Terokkar Forest|
|Public Relations Agent||Public Relations Agent|
|Lovely Merchant||Sells Crown Chemical Co. wares|
|Kwee Q. Peddlefeet||Crown Chemical Co. Mascot|
Notes and trivia
- The description of their LFG event is as such: Defeat the insidious undead apothecaries of the Crown Chemical Co. before they unleash their newest, horrific plague.
- The company's name is a reference to the Hallmark greeting card company, which has a gold crown as its trademark, and sells holiday and special-occasion merchandise at its Gold Crown stores (including perfume and cologne). Valentine's Day, the real-world holiday which Love is in the Air is based on, is said by some to be a "Hallmark Holiday", that is, an event made up in order to sell greeting cards.
The company's name and speeches may hint that they are or were once part of the Royal Apothecary Society, as it is implied that the Apothecary Trio sided with Putress during the Battle of Angrathar the Wrathgate.