This article is a copy of "Factions", a collection of official articles from the 2010 BattleNet World of Warcraft Site. These articles overviewed the Factions in World of Warcraft prior to Warlords of Draenor. The original articles are no longer available, but they can still be viewed through online archives (see below).
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Azeroth is a fractious and war-stricken world, and standing alone can be deadly. To survive and prosper, members of all races gather together along cultural and ideological lines. Each of these factions holds to a unique philosophy, and they often disagree with one another – violently. Yet, despite the danger, allegiance to a faction never goes unnoticed; those heroes who are willing to risk taking sides can expect handsome rewards.
What are Factions?
Factions are groups of people with shared goals that you can choose to support, ignore, or even outright oppose. Most commonly, you’ll find them in major towns and cities, but they’re also present in out-of-the-way places.
If you help a faction out by killing a certain type of monster or completing a particular quest or task on their behalf, your reputation among that faction will increase. As your reputation reaches certain thresholds (e.g. Friendly, Honored, etc.), you can purchase unique, faction-exclusive equipment from their quartermasters, either with gold or special currency. At higher reputation levels (Revered, Exalted), you’ll earn access to the best faction-specific rewards – epic-level weapons , decorated war mounts, and more.
Where do I start?
Take a look at the list below to find a faction that’s appealing to you – either because you like what they’re saying, or because you like what’s in their quartermaster’s inventory. Then, head to their home base and speak with their leader. Factions have diverse tasks to complete and rewards to offer, so if you’d rather win acclaim by slaying foes on the battlefield instead of searching ancient ruins for lost lore, there’s a faction who’ll agree with you, and pay you for it.
This isn’t a comprehensive list of every faction in Azeroth – there are over a hundred, and not all of them work in the open. Hunting down the banner or signature blade of a lesser-known faction can give you a unique look, new power or a wild story to tell.
Level 90 | The Celestial Court, Timeless Isle
The last emperor of the pandaren and the source of their unique worldview, Emperor Shaohao became one with the land thousands of years ago to protect Pandaria from the horror of the Sundering. Shaohao’s spirit dwells on the Timeless Isle, where you can speak with him and see your attempts to preserve Pandaria rewarded.
Mistweaver Ku, located in the Timeless Isle’s Celestial Court
The Black Prince
Level 90 | Tavern in the Mists, The Veiled Stair
Wrathion is the child of Deathwing the Destroyer and one of the last remaining black dragons, and he has a plan for Azeroth. You may be of some use in it.
The Blacktalon Quartermaster, located in the Tavern in the Mists at the Veiled Stair.
Level 90 | The Dread Wastes
These ancient mantid paragons place the cycle of their race’s birth and feeding above all else – including the lives of lesser races and even the existence of their own tainted Empress.
Ambersmith Zikk, located in Klaxxi’Vess near the center of the Dread Wastes.
Level 87 | Golden Pagoda, Vale of Eternal Blossoms
The heroes of the Golden Lotus order are chosen from birth to devote their lives to the care and protection of the hallowed Vale of Eternal Blossoms.
Jaluu the Generous, located in the Shrine of Seven Stars
Weng the Merciful, located in the Shrine of Two Moons