- For the NPCs found in each major city that assists in forming a guild, see guild master.
A guild leader is a player character who is the head of a guild. They have administrative control of the guild's operations (via "Guild Control" button on the Guild list window), including giving ranks, privileges, adding/removing guild members, etc.
Also referred to as guild masters or GMs, which sometimes gets confused with Blizzard's Game Masters.
In order to change leadership, the person who is to be the new GM cannot be on the same account, as both members need to be logged in. The command to do this is /gleader <name>. So, to change leadership to an Alt, you must first make a "trusted" member or friend the leader. They will then have to make your Alt the leader (unless you have multiple accounts, then you can just log both characters in and do it yourself).
Characters who are Guild Leaders cannot be deleted or transferred to another server, leadership must be transferred to another character (or the guild disbanded) first, unless the guild leader uses the paid guild transfer feature.
Patch changes[]
Hotfix (2016-08-09): (Work in progress) Players should be able to promote other players to the Guild Master rank via right-click in the guild roster. 
Patch 4.3.4 (2012-04-17): Inactive guild leader replacement now requires 90 days of absence, up from 30 days. Ascent to the rank of guild leader is now only available to guild members at Rank 2, 3, or 4, where the guild leader is considered Rank 1. Changes to Inactive Guild Leader Replacement 
Patch 4.3.0 (2011-11-29): Guild leaders can be replaced, via the guild interface if the guild leader has been inactive for at least 30 days.
See also[]
- Guild
- Guild list pane of the Socials window
External links[]
- MMO Leader Website dedicated to leadership in WoW and other MMOs, with articles and forums.
