In-Game Store

For the in-universe World of Warcraft shops, see shop.

The In-Game Store, aka Shop, is an extension of the Battle.net Shop and is used to purchase items and services. The store initially^[1] was only used in Asian regions at the outset, but has shipped worldwide in patch 5.4.2. The parental controls by default disable the In-Game Store. Accessing and configuring the settings of the parental controls will allow the store be available once again.^[2]

Available for purchase[]

Pets[]

Mounts[]

Transmogs and toys[]

Services[]

WoW Tokens
1x Character Transfer
3x Character Transfer
8x Character Transfer
Level 60 Character Boost
1x Faction Change
3x Faction Change
8x Faction Change
Name Change – Can only be purchased from character select screen
Race Change – Can only be purchased from character select screen
Guild Faction Change – Can only be purchased from character select screen
Guild Name Change – Can only be purchased from character select screen
Guild Realm Transfer – Can only be purchased from character select screen

Game Upgrades[]

Starter Edition

No longer available[]

The following can no longer be purchased from the store.

Pets

[Guardian Cub] – As of 4 June 2014
[Lil' XT] – As of 19 January 2019
[Cenarion Hatchling] – As of 19 January 2019
[Pandaren Monk] – As of 2 January 2023
[Lil' KT] – As of 2 January 2023

Mounts

[Armored Bloodwing] – As of 19 January 2019
[Grinning Reaver] – As of 19 January 2019
[Swift Windsteed] – As of 19 January 2019
[Winged Guardian] – As of 2 January 2023
[Celestial Steed] – As of 2 January 2023
[Tyrael's Charger] – As of 2 January 2023 for all regions but KR & TW
[Alabaster Stormtalon] and [Alabaster Thunderwing] – As of 17 April 2023
[Seabraid Stallion] and [Gilded Ravasaur] – As of 17 April 2023

Toys

[Lion's Pride Firework] and [Horde's Might Firework] – As of 17 April 2023

Services

Appearance Change – Since patch 9.0.1

Consumables

Bundles

Battle for Azeroth Digital Deluxe Upgrade – As of 11 July 2021
Legion Digital Deluxe Upgrade – As of 11 July 2021
[Twilight] and [Luminous Starseeker] Bundle
[Alterac Brandy] and [Enchanted Fey Dragon] Bundle

Gallery[]

Services category as of patch 10.1.0
WoW Token category as of patch 10.1.0
Mounts category as of patch 10.1.0
Mounts category as of patch 10.1.0
Mounts category as of patch 10.1.0
Mounts category as of patch 10.1.0
Receiving the item after purchase.
Full inventory warning

Bundles

Wonderous Wavewhisker and Glub
The Guardian Pack
Wen Lo, the River's Edge mount
The Dragon Pack
The Stargazer's Pack
Baby Murloc Satch-Shells
Sapphire Skyblazer mount
Lucky Yun mount
Celebration Collection
Squeakers mount
15th Anniversary Alabaster mounts
The Featured tab advertising the latest addition.
The Dreadwake bundle
Bundles
See You Later Bundle

Other

Subscription for Free Trial
Pets for sale
Mounts for sale
Services
Toys
Game Upgrades on a Starter Edition
Game Upgrades
WoW Token
Featured tab on PTR
On Fire!
During the 5.4.0 PTR

Patch changes[]

Patch 10.1.0 (2023-05-02): "Services" category moved to the top and made into a dropdown for its various services.
Patch 7.3.5 (2018-01-16): "Game Upgrades" was moved to the top.
Patch 7.3.2 (2017-10-24): Added new categories: "Game Upgrades" and "Bundles".
Patch 5.4.7 (2014-02-18): On the character selection screen, a button for the In-Game Store has been added above the AddOns button.
Patch 5.4.2 (2013-12-10): You can now browse and purchase a bevy of mounts and pets directly from within World of Warcraft through our newly added Shop interface.
Patch 5.4.0 (2013-09-10): Added.