In-Game Store

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For the in-universe World of Warcraft shops, see shop.
Pets for sale

The In-Game Store, aka Shop, is an extension of the Shop and is used to purchase items and services. The store initially[1] was only used in Asian regions at the outset, but has shipped worldwide in Patch 5.4.2. The parental controls by default disables the In-Game Store. Accessing and configuring the settings of the parental controls will allow the store be available once again.[2]

Available for purchase

Consumables (Asia-only)



Items and toys


Game Upgrades


Bundles are usually about $30 each, saving $5 from buying the mount and pet individually.


The following can no longer be purchased from the store.

Character Boost
  • Level 90 Character Boost – replaced with the level 100; still viewable on the PTR
  • Level 100 Character Boost – replaced with the level 110



Patch changes

Now sales Squeakers, the Trickster. Activated on January 16, 2020.
Now sales Alabaster Stormtalon and Alabaster Thunderwing. Activated on August 6, 2019.
Added new toys section which now sales the Transmorpher Beacon and the fireworks bundle that includes Lion's Pride and Horde's Might. Activated on March 19, 2019.
Now sales the Vulpine Familiar and the See You Later Bundle. Activated on December 13, 2018 and December 20, 2018 respectively.
Now sales Cap'n Crackers and Whomper. Activated on September 19, 2018 and November 2, 2018 respectively.
"Game Upgrades" was moved to the top.
Now sales Shu-Zen, the Divine Sentinel; Activated on February 12, 2018.

Added new categories: "Game Upgrades" and "Bundles".
Now sales Shadow; Activated on September 12, 2017.
Now sales Luminous Starseeker and Twilight; Activated on August 2, 2017.
Now sales Brightpaw; Activated on December 2, 2015.
Now sales Mystic Runesaber; Activated on May 13, 2015.
Now sales Warforged Nightmare and Grinning Reaver.
On the character selection screen, a button for the In-Game Store has been added above the AddOns button.
  • Mists of Pandaria Patch 5.4.2 (2013-12-10): You can now browse and purchase a bevy of mounts and pets directly from within World of Warcraft through our newly added Shop interface.
  • Mists of Pandaria Patch 5.4.0 (2013-09-10): Added.


  1. ^ Blizzard Entertainment Bashiok 2013-07-09. 5.4 In Game Store 100% XP Buff?. Archived from the original on 2013-07-09.
  2. ^ Blizzard Entertainment Vrakthris 2013-01-03. Parental Control Changes.

External links