NeutralJepetto Joybuzz
Image of Jepetto Joybuzz
Title <Toymaker>
Gender Male
Race Gnome (Humanoid)
Level 50
Resource Mana
Reaction Alliance Horde
Affiliation(s) Kirin Tor, Magocracy of Dalaran
Location Wonderworks, Dalaran[44, 45]
Status Alive

Jepetto in World of Warcraft.

Jepetto Joybuzz is a toy vendor located in the Wonderworks store of Dalaran. He sells all kinds of toys. For US Players who participated in the Mountain Dew World of Warcraft promotion, he is the one who sends the players their Battle Bots. He wrote The Fluffy Bunny summing up Mr. Floppy's Perilous Adventure.

He worked tirelessly for years on a way to turn anything into a toy.[1]


"Zeppelin on the loose! Everybody panic!"

Legion This section concerns content related to Legion.

Right after the Battle for the Broken Shore, Dalaran was hovering over Deadwind Pass and more particularly Karazhan.[2] The entire city had been moved by a giant Blink spell, which caused a lot of troubles for the various citizens and their shops. Jepetto himself was stuck holding an out-of-control toy zeppelin, which was flying around the city.

Battle for Azeroth

Battle for Azeroth This section concerns content related to Battle for Azeroth.

Jepetto arrived at Mechagon Island and, amazed by the sight, wanted to create new toys that would entertain everyone regardless of age.


Battle for Azeroth This section concerns content related to Battle for Azeroth.



Welcome to the Wonderworks!

Please take your time and browse the shop. We have wonderful toys for people young and old!

Buy I want to browse your goods.

Legion This section concerns content related to Legion.
Dalaran above Deadwind Pass
  • Zeppelin on the loose! Everybody panic!
  • Out of the way! This thing has no regard for safety!
  • Steer clear! This zeppelin's got a mind of its own!
  • Lookout! I can't seem to get control of this thing!
Argus visible in the sky
  • I know these times can be stressful, but don't be afraid to let your mind wander to a place of mystery and excitement!
  • Nothing distracts a worried mind like a bit of toying around. Feel free to browse the shop!
  • Welcome, <name>! We have one rule: keep your attitude positive! Don't let the all the commotion outside distract you.
Battle for Azeroth This section concerns content related to Battle for Azeroth.
Mechagon Island

So many mechanized wonders, the imagination is a buzz[sic] with possibilities!

After Toys Like Us

Gossip Tell me about these toys?

They are a celebration of the heroes, villains, and wondrous creatures of Azeroth!
Place your Azeroth Mini Collection base on the ground, then choose a figure from your collection to display on it.
Be careful, other nearby figures may attack your figure and destroyed.[sic]
Destroyed figures will return to your collection next time you summon your base.


When people accomplish the  [The Coin Master] achievement, he sends a mail to the player in-game, including the  [Titanium Seal of Dalaran], and a congratulatory text.

The Coin Master

Greeting and congratulations on collecting the full set of Dalaran coins! As a reward for all your hard work I have enclosed a freshly minted Titanium Seal of Dalaran. This is a special coin that we only grant to the most ardent of collectors.

I hope you enjoy this special reward, you've earned it!

Jepetto Joybuzz

Vendor information

Inv misc football.png [The Swineskin]
Inv misc soccerball.png [Foot Ball]
Inv misc key 05.png [Warbot Ignition Key]
Inv gizmo runicmanainjector.png 5x [Blue War Fuel]
Inv gizmo runichealthinjector.png 5x [Red War Fuel] Inv weapon rifle 01.png [Red Rider Air Rifle]
Inv misc ammo bullet 01.png [Red Rider Air Rifle Ammo]
4s 50c
Inv gizmo 06.png [Blue Clockwork Rocket Bot]
Inv gizmo goblingtonkcontroller.png [Blue Crashin' Thrashin' Racer Controller]
Inv cask 03.png [Grindgear Toy Gorilla]
Inv misc toy 05.png [Paper Zeppelin Kit]
Inv misc toy 03.png [Tiny Green Ragdoll]
Inv misc toy 02.png [Tiny Blue Ragdoll]
Inv gizmo 02.png [Trusty Copper Racer]
Inv gizmo 04.png [Heavy Copper Racer]
Inv gizmo 01.png [Zippy Copper Racer]
Inv misc head clockworkgnome 01.png [Wind-Up Train Wrecker]
Inv misc toy 10.png [Toy Train Set]

Legion Toy Upgrades

In patch 7.0.3, several pre-existing items were classified as toys. Any of those items that are wearable were taken by Jepetto to upgrade them and then mailed back individually.

Upgraded Toy

Hello adventurer! I recently upgraded one of your items to make it new and improved and better and slightly less likely to explode when handled. Unfortunately I am terribly busy and am unable to deliver the item in person - I hope you enjoy it!

In Hearthstone

Hearthstone This section contains information exclusive to Hearthstone and is considered non-canon.

Jepetto appears as a legendary card in the Rise of Shadows expansion for Hearthstone. His flavor text reads: "I'm a real toy now!"

He also appears as one of the bosses that can be encountered in the Dalaran Heist single-player experience.


  • His name is a reference to Pinocchio's father, who also made toys.

Patch changes


  1. ^  [Robo-Gnomebulator]
  2. ^ Dalaran over Karazhan phases in after completing the Broken Shore scenario.

External links