"Valentine" redirects here. For the Kul Tiran, see Marshal M. Valentine.
Love is in the Air
Love is in the Air.jpg
Duration February 7 - 21 (2022)
Currency  [Love Token]
Boss Apothecary Hummel
Highlights Candy
Gift collections
 [Swift Lovebird]
 [X-45 Heartbreaker]
Other events
Preceded by New Year
Followed by Lunar Festival

Orc lovers

"Love is in the Air" is a seasonal event that takes place around Valentine's Day. The first "Love is in the Air" event occurred in 2006 for about 4 days. In 2010, the event was expanded to about two weeks and additional content added; see Love is in the Air (original) for the previous version.

From the official site:

Something is in the air in the major cities of Azeroth. Some call it love, and some just call it friendship and admiration. Whichever it is, many guards and townsfolks now spend their days giving and receiving tokens and gifts to other amorous citizens.
The more skeptical, however, are suspicious of the strange "love sickness" clouding the hearts of so many. Will this widespread occurrence be simply taken as a recent outbreak of amore? Or will our brave adventurers find a sinister plot behind the source of this plague of passion? Only time will tell...

New in 2020



Two mounts are available.

One mount is available for purchase for 270 Love Token:

One mount is an extremely rare drop from the  [Heart-Shaped Box]:

In 2021, level 50-60 players can loot the  [Heart-Shaped Box] from the Crown Chemical Co. dungeon. Lower-level players will instead receive a  [Heart-Shaped Carton], which will not contain the X-45 Heartbreaker mount.


Three pets are available.

Two pets are available for purchase for 40 Love Token each:

One pet is a rare drop from the  [Heart-Shaped Box]:


Four toys are available.

Two toys are available for purchase:

One toy is a rare drop from the  [Heart-Shaped Box]:

One toy is an achievement reward:

Holiday items

The Crown Chemical Co. is in town! Items can be purchased from the Lovely Merchant in each major city for a  [Love Token] or six. Tokens can be purchased with Lovely Charm Bracelets and are rewarded by several quests. The bracelets are created from ten Lovely Charms.

To collect Lovely Charms, players must have the  [Lovely Charm Collector's Kit] in their inventory, which is available from Kwee Q. Peddlefeet. Then go kill mobs and/or players that would grant [Honor] or XP. You need not loot these mobs to gain the Lovely Charm; it will appear in your inventory automatically.

Without grinding charms, players can acquire 35-40x  [Love Token] each day. See the quests section for more information.

Lovely Merchant
Item Cost Note
 [Love Token] 1 Lovely Charm Bracelet (from vendor; quests return x5 rate)
 [Lovely Rose] x5 5 Love Token
 ["Bravado" Cologne] x5 1 Love Token
 ["STALWART" Cologne] x5 1 Love Token
 ["Wizardry" Cologne] x5 1 Love Token
 ["VICTORY" Perfume] x5 1 Love Token  [Flirt With Disaster]
 ["Forever" Perfume] x5 1 Love Token  [Flirt With Disaster]
 ["Enchantress" Perfume] x5 1 Love Token  [Flirt With Disaster]
 [Peddlefeet's Buffing Creme] 1 Love Token
 [Bag of Heart Candies] 2 Love Token  [Be Mine!]
 [Box of Chocolates] 10 Love Token  [Sweet Tooth] /  [Lonely?]
 [Handful of Rose Petals] x5 2 Love Token  [Fistful of Love] /  [Flirt With Disaster]
 [Love Rocket] x5 5 Love Token  [The Rocket's Pink Glare]
 [Silver Shafted Arrow] x5 5 Love Token  [Shafted!]
 [Truesilver Shafted Arrow] 40 Love Token  [Perma-Peddle]
 [Lovebird Hatchling] 40 Love Token
 [Lovely Dress Box] 20 Love Token  [Lovely Luck Is On Your Side]
 [Dinner Suit Box] 20 Love Token
 [Romantic Picnic Basket] 10 Love Token  [Lonely?]
 [Manufactured Love Prism] 40 Love Token  [They Really Love Me!] series
 [Love Fool] 10 Love Token  [I Pitied The Fool]
 [Sturdy Love Fool] 100 Love Token
 [Love Boat] 270 Love Token
 [Swift Lovebird] 270 Love Token Mount
 [Ancient Heirloom Scabbard] 200 Love Token
 [Timeworn Heirloom Scabbard] 450 Love Token
 [Weathered Heirloom Scabbard] 450 Love Token

The Love is in the Air vendors will pay one Love Token for a Lovely Charm Bracelet. The four daily Lovely Charm Bracelet quests reward five Love Tokens per bracelet and reward a card that can be used for a buff.

There are additionally items that can only be obtained from the  [Heart-Shaped Box] for current-expansion-level players or the  [Heart-Shaped Carton], by killing Apothecary Hummel in Shadowfang Keep:

Love Token requirements

In order to purchase all of the items needed for the  [Fool For Love] meta-achievement, at least 98x  [Love Token] are required:

There are two other achievements that require Love Token-purchased items:


There are several daily quests and a quest chain during the holiday.

A Gift for ...

A daily quest from Kwee Q. Peddlefeet offering a gift (a  [Lovely Charm Bracelet]) to the leader of the capital city. Receive 5x [Love Token] and a consumable card that provides a buff to a core stat for an hour. All four of these quests can be completed each day.

Alliance Horde Reward
A [1-60 Daily] A Gift for the High Priestess of Elune H [1-60 Daily] A Gift for the Warchief's Advisor Agility
A [1-60 Daily] A Gift for the King of Stormwind H [1-60 Daily] A Gift for the Banshee Queen Intellect
A [1-60 Daily] A Gift for a Lord of Ironforge H [1-60 Daily] A Gift for the High Chieftain Stamina
A [1-60 Daily] A Gift for the Prophet H [1-60 Daily] A Gift for the Regent Lord of Quel'Thalas Spirit


Throw out 10 samples and receive 5x [Love Token]. Only one of these can be completed each day:

Crown Chemical Co. Contraband

  1. B [1-60] Uncommon Scents (optional)
  2. B [1-60] Something Stinks
  3. B [1-60] Pilfering Perfume
  4. A [1-60] Fireworks At The Gilded Rose or H [1-60] Snivel's Sweetheart
  5. B [1-60] Hot On The Trail
  6. B [1-60] A Friendly Chat...
  7. Then, a level-appropriate daily quest:
  8. B [1-60] Something is in the Air (and it Ain't Love)

Event boss

The Love is in the Air event boss consists of a three-NPC boss encounter in a special version of Shadowfang Keep, which can be queued up for using the Dungeon Finder. The event can be queued up for by players level 16 and higher and scales for all levels.

Apothecary Hummel, alongside Apothecary Baxter and Apothecary Frye comprise the encounter. Hummel will drop one holiday-themed necklace per kill, which can be repeated as often as desired. Once a day he will also drop the  [Heart-Shaped Box] (for level 50+ players) or the  [Heart-Shaped Carton]. The only difference between the two drops is that the Carton cannot contain the  [X-45 Heartbreaker].

Bouquet of Roses

A  [Bouquet of Ebon Roses] or a  [Bouquet of Red Roses] is a drop from a specific boss in higher level instances. They shower a targeted character with either black or red rose petals.

Latest known drop locations (as of Patch 4.3.2):

Instance Mode Boss
Blackrock Caverns Normal and Heroic Mob Corla <Herald of Twilight>
Deadmines Heroic Only Mob Admiral Ripsnarl
End Time Mob Echo of Sylvanas
Grim Batol Normal and Heroic Mob Drahga Shadowburner
Hour of Twilight Mob Asira Dawnslayer
Shadowfang Keep Heroic Only Mob  Lord Godfrey
The Stonecore Normal and Heroic Mob High Priestess Azil
Well of Eternity Mob Queen Azshara


The meta-achievement for Love is in the Air is  [Fool For Love]. It requires the completion of most of the achievements listed in the table below.

Note: This list is up to date as of Patch 9.2.5


A card back themed after Love is in the Air in Hearthstone.

  • In Hearthstone, the Love Is in the Air card back was rewarded for achieving Rank 20 in Ranked Season 22, which took place during January 2016. The flavor text reads: "Many believe goblins made up this holiday to sell candy. It's not true! They also sell flowers and perfume!"



In 2007, Blizzard created a Burning Crusade commercial that featured the "Love is in the Air" event as well as the new jewelcrafting profession. From the official website, the ad was described as follows:[1]

What do you get the blood elf who has everything? This Valentine's Day, make it an epic jewel! Yes, the industrial empires of Azeroth aren't about to let anyone escape the relentless marketing campai- er, bloom of true love associated with this time of year! Take a look at this new commercial but be warned that you may be struck by a sudden impulse to spend all the gold you've saved for your epic mount.

Patch changes

  • Cataclysm Hotfix (2012-02-07): Players are now able to receive Lovely Charms while on the quest "Test Your Strength", when the player's inventory has both the Darkmoon Adventurer's Guide and Lovely Charm Collector's Kit. Players now have the chance to receive both the  [Lovely Charm] and  [Grisly Trophy] from a single kill.
  • Cataclysm Patch 4.3.2 (2012-01-31):  [Swift Lovebird] added.
  • Wrath of the Lich King Hotfix (2010-09-02): Any player who has a Lovely Charm Collector's Kit in their bags now has a chance to receive a Lovely Charm when in a group or raid and a group member gets a killing blow as long as they are within a certain range of the kill.
  • Wrath of the Lich King Patch 3.3.0 (2009-12-08): This event has been reworked.
  • WoW Icon update.png Patch 1.9.3 (2006-02-07): Added.

See also


  1. ^ World of Warcraft Valentine's Day Commercial. Blizzard. Retrieved on 2009-02-18.

External links