For the current version of the Love is in the Air event, see Love is in the Air.
Love is in the Air
Love is in the Air.jpg
Highlights Candy
Gift collections

Who is behind this plague of passion?

"Love is in the Air" is a seasonal event that takes place around Valentine's Day (around February 11–15). The first "Love is in the Air" event occurred in 2006, and has been repeated since then.

In 2010, this event was significantly changed. This page covers the version of the event up to 2009. See Love is in the Air for the current version.

From the official site:

Something is in the air in the major cities of Azeroth. Some call it love, and some just call it friendship and admiration. Whichever it is, many guards and townsfolks now spend their days giving and receiving tokens and gifts to other amorous citizens.
The more skeptical, however, are suspicious of the strange "love sickness" clouding the hearts of so many. Will this widespread occurrence be simply taken as a recent outbreak of amore? Or will our brave adventurers find a sinister plot behind the source of this plague of passion? Only time will tell...


Orc lovers

To start, talk to an Innkeeper with a heart (Heart 18x18.png) over their head and purchase  [Love Token], and either a  [Perfume Bottle] or a  [Cologne Bottle]. Immediately use either the perfume or cologne on yourself. This will provide a 60 minute Cologne/Perfume buff. Walk around any major city and you should see NPCs with hearts (Heart 18x18.png) above their heads.

Giving Tokens

Interact with any one of them and you will be prompted (talk bubble) to give them a love token.

An NPC will not give out items after receiving a token for 1–2 minutes.

If your inventory is full and you talk to an NPC with a heart above their head and they accept your token, they will not give you something in return.

Cologne vs. Perfume

  • Use cologne if you want to give a love token to a female NPC.
  • Use perfume if you want to give a love token to a male NPC.
  • All of the guards in Darnassus are female NPCs, thus requiring players to use at least some cologne.
  • All of the guards in Ironforge are male NPCs, thus requiring players to use at least some perfume.

After giving a token, several things will happen:

Pledge or Gift

If you do not currently have the debuff [Adored], you will receive a [Pledge of Adoration] or [Gift of Adoration] gift, and the debuff Adored. If you do currently have the debuff Adored they will give a [Pledge of Friendship] or [Gift of Friendship] gift. This rule applies for all NPCs.

In both cases, Pledges are received from guard NPCs, while Gifts are received from non-guard NPCs.


Sometimes when you attempt to give a token to an NPC they will not give you an item in return and will instead give you the "Heartbroken" debuff. This debuff prevents you from giving tokens to any NPCs for 60 minutes. This happens randomly.

The debuff can be removed if a player character uses an [Unbestowed Friendship Bracelet] on you. Once this happens the debuff will disappear and you will have a [Friendship Bracelet] in your inventory. This item does not have a known purpose.

The debuff lasts 60 minutes game time, not real time.

Pledge of Adoration

When you get a Pledge/Gift of Adoration, you cannot receive another until the Adored Buff fades. During that 60 minute period you will receive Pledges/Gifts of Friendship instead.

The Pledge/Gift of Adoration can contain a variety of items:

 [Box of Chocolates]
Contains an assortment of six chocolates with a variety of powerful buffs:
Bag of Candies
Binds on pickup. Has 10 charges and a cooldown of 1 minute. When used, creates a  [Heart Candy] with the player character's name stamped on it. Heart Candies are based on the real world Valentine's Day chalky confection. Each one bears an expression of affection such as "I'm all yours!" or "I'll follow you around Azeroth." Their only purpose is to give to other players to get the Be Mine achievement.
 [Handful of Rose Petals]
Causes rose petals to rain down around a player for a period of time. This is part of the world event achievements  [Fistful of Love] and  [Flirt With Disaster]. Not Soulbound.
 [Love Rocket]
Shoots a heart-shaped firework into the air.

A romantic picnic.

 [Romantic Picnic Basket]
This item is permanent and has a 3 minute cooldown. Sets up a picnic basket with hearts on an umbrella. When one person alone clicks the basket, he will sit down and receive the buff "Looking for Love..." which is represented by the "broken heart" icon. When two or more people sit by it, they will receive a buff "Romantic Picnic - You are enjoying a lovely meal..." which is represented by the "romantic picnic basket" icon and all the players sitting will have floating hearts above their heads, randomly drink, eat, blow kisses, and laugh.
 [Silver Shafted Arrow]
Shoot at a player character and the small pet version of Kwee Q. Peddlefeet will follow them around providing that player character doesn't already a have a pet. Can have up to 10 charges. Expires after 10 days in-game.
 [Unbestowed Friendship Bracelet]
Use to cure Heartbroken debuff. The recipient gets a  [Friendship Bracelet] with no known purpose after curing the broken heart.
 [Truesilver Shafted Arrow]
Summons a version of Kwee Q. Peddlefeet, a small pet that will follow you around.
 [Love Fool]
Acts like a  [Target Dummy]. When dropped on the ground, nearby monsters will attack it. Lasts for 15 seconds. Not Soulbound. Expires after 10 days.
 [Lovely Black Dress]
A "rare" chest piece that is not soulbound.

Pledge/Gift of Friendship

An NPC will give you a package after getting a token if you have the Adored Buff. What this contains highly depends on who you talk to.

  1. Guards give a Card specific to the type of guard or a Pledge of Loyalty specific to their town.
  2. Civilians (i.e. shopkeepers) give "Gifts of Friendship"; trade goods like wine, boxes, bread, etc. specific to their town.

Making a City Gift Collection

  1. When you have 5 Cards, 5 Pledges, and 5 Trade Goods, you can form a city-specific Gift Collection. When you complete this collection you will receive a 30 minute buff. You can only have one such buff active at a time.
    • Horde: Undercity: +30 intellect, Orgrimmar: +30 Agility, Thunder Bluff: +30 Stamina.
    • Alliance: Stormwind: +30 intellect, Darnassus: +30 Agility, Ironforge: +30 Stamina.
  2. Collect Gift Collections from the all major cities to make an Alliance Gift Collection or Horde Gift Collection.
  1. Turn the Alliance/Horde Gift Collection in to Kwee Q. Peddlefeet near a city leader of your choice. The city leader that receives the most gift collections will have cupid hang around and buff players.
  2. Handing this in gives you a [Box of Chocolates], as well as your choice of one of the following:

Other Items

It is not widely talked about, but during this time, a special item drops from four elites in a variety of old-world dungeons. [Bouquet of Red Roses] - This item acts the same as [Handful of Rose Petals], but has an unlimited number of shots. It randomly drops from Archivist Galford in Stratholme, Illyanna Ravenoak in Dire Maul, Lorekeeper Polkelt in Scholomance, and Princess Moira Bronzebeard in Blackrock Depths. As of 2009, it is no longer possible to get this item from these bosses [1].

During the 2009 event of "Love is in the Air", the [Bouquet of Ebon Roses] was introduced for those characters with access to Northrend. The [Bouquet of Ebon Roses] showers the character with black rose petals and drops from Prince Keleseth in Utgarde Keep, Maiden of Grief in Halls of Stone and Prince Taldaram in Ahn'kahet in both Normal and Heroic modes. Due to an issue not allowing the Ebon Roses to get the  [Fistful of Love] achievement as intended, there was a hotfix that replaced them with the [Bouquet of Red Roses] [2].

Kwee Q. Peddlefeet

The goblin Cupid Kwee Q. Peddlefeet.

Kwee Q. Peddlefeet is the host of the event. He is a goblin with wings. There is a Kwee Q. Peddlefeet by each faction leader. If you /kiss Kwee Q. Peddlefeet he gives a 60 minute +200 health buff. He also accepts Alliance and Horde Gift Collections.

When you turn in an Alliance or Horde Gift Collection, Kwee Q. Peddlefeet will give you a [Box of Chocolates] and your choice of 5 [Handful of Rose Petals], 5 [Silver Shafted Arrow], or 5 [Love Rocket].

Your turning the collection in counts as one vote for the popularity of the leader of the faction of the city that you turn the collection in at. At the end of the the Love is in the Air seasonal event, the capital city leader with the most gift collections will have Kwee Q. Peddlefeet stay by them to buff players for another week.

You can ask Kwee Q. Peddlefeet about the gift voting standings. He gives the number of turn-ins for each participating city leader and the totals for each faction.

Disproportionate voting stacked toward one particular leader will give either faction that does so a better chance of winning.


Dearest Colara, (Alliance quests)

Note: you will only be able to do one of these quests per character.

Dearest Elenia, (Horde quests)

A [80] Dangerous Love

Note: Dearest Colara is the introduction to this quest. If you have it in your log, you can't get this one. However, if you start this chain before doing Dearest Colara, you will not be able to do that one.

Dangerous Love starts by the bank in Stormwind with Aristan Mottar. The first objective is to get a Stormwind Guard's Card. Then you must give a  [Perfume Bottle] and a  [Cologne Bottle] (purchasable at the inn) to Morgan Pestle. You will receive a box of chocolate and a handful of rosepetals for completing this step.

Upon talking to Aristan Mottar again, he will ask you to speak with Innkeeper Allison. Allison will tell you to talk to Evert Sorisam, a man in "The Finest Thread" in the Stormwind Canals. The Finest Thread is near Cathedral Square. He will lead you to Apothecary Staffron Lerent, who is behind Ravenholdt Manor in the Hillsbrad Foothills. Just in front of the manor you will see a practice ring, behind that is a path through the mountains. Go through that path and then to the left. You can sort of see on the map how this leads behind the manor.

After talking to him, he will offer you the contents of his cauldron, which is a choice of:

Note: You must right click on his cauldron and open it, otherwise you will not get your reward.

H [80] Dangerous Love

Note: Before you can do this, you must complete Dearest Elenia.

Fenstad Argyle...

The short quest chains that start with Dangerous Love eventually lead to the discovery of who is behind the love plague. The end reward is a choice of:


The meta-achievement  [Fool For Love] can be completed during this time. In addition are the following achievements not required by the meta:


In 2007, Blizzard created a Burning Crusade commercial that featured the "Love is in the Air" event as well as the new jewelcrafting profession. From the official website, the ad was described as follows:[1]

What do you get the blood elf who has everything? This Valentine's Day, make it an epic jewel! Yes, the industrial empires of Azeroth aren't about to let anyone escape the relentless marketing campai- er, bloom of true love associated with this time of year! Take a look at this new commercial but be warned that you may be struck by a sudden impulse to spend all the gold you've saved for your epic mount.

External links


  1. ^ World of Warcraft Valentine's Day Commercial. Blizzard. Retrieved on 2009-02-18.