NeutralMadam Goya
Image of Madam Goya
Title <Leader of the Black Market>
Gender Female
Race Pandaren (Humanoid)
Reaction Alliance Horde
Location Various
Status Alive
Companion(s) Mister Chu (bodyguard)

Madam Goya in World of Warcraft.

Madam Goya originally ran the Black Market Auction House at the Black Market on the Veiled Stair, which is to the northeast of the Valley of the Four Winds in Pandaria. She accepts bids personally as she is distrustful of others.[1]

After the events of Mists of Pandaria, she moved her operation to the Ring of Blood in Nagrand on Draenor. When Warlords of Draenor concluded she moved again, this time to The Underbelly in Dalaran at the Broken Isles. Now she is at Backwater Beach in Zuldazar.[63.55, 62.68]

Her bodyguard, Mister Chu is ever by her side, even when Marcus makes an appearance in  [A Steamy Romance Novel: Hot and Misty].

At some point she offered cartloads of food at a "reasonable price" to Admiral Taylor and his garrison in Spires of Arak. However, the supplies never arrived.[2]


Notable appearances
Location Level range Health range
Tavern in the Mists 90 1,969,705
Ring of Blood 90 57,470
Dalaran Legion 110 5,196,335

In Hearthstone

Hearthstone This section contains information exclusive to Hearthstone and is considered non-canon.

Goya appears as a a legendary card in the Mean Streets of Gadgetzan expansion for Hearthstone. In Hearthstone lore, she is apparently a member of the Jade Lotus and serves as the museum curator for the Gadgetzan Museum of Ancient Artifacts, which houses the Lotus' secret headquarters.[3][4] Goya's flavor text reads: "She has set up her Black Market here in Gadgetzan for one purpose, to make a KILLING when Beanie Babies make their inevitable comeback.""

Goya also appears as one of the bosses that can be encountered in the Dalaran Heist single-player experience in the Rise of Shadows expansion.


  • Madam Goya briefly appears in Smokywood Pastures Presents: A Winter Veil Carol.
  • Goya likes to keep eyes and ears open near important people or places, and will go as far as to try to sneak a spy inside.[5] This is the real reason why she sends Zhang Yeoh to the player's garrison in 'appreciation' for finding an important manifest.[6] From her interaction with Admiral Taylor, it is possible she does this to keep on top of any new business opportunities, which she can then quickly take advantage of to make a deal.

Patch changes


External links