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Soon™: Copyright 2004-2024 Blizzard Entertainment, Inc. All rights reserved. "Soon" does not imply any particular date, time, decade, century, or millennia in the past, present, and certainly not the future. "Soon" shall make no contract or warranty between Blizzard Entertainment and the end user. "Soon" will arrive some day, Blizzard does guarantee that "soon" will be here before the end of time. Maybe. Do not make plans based on "soon" as Blizzard will not be liable for any misuse, use, or even casual glancing at "soon."[1]

Now<---------Kaplan Very Soon---------Soonerino---------Very Soon---------Soon---------Very>End of Time

Very Soon[]

Another common term implemented by Blizzard often misleading players into excitement for future content. "Very Soon" is guaranteed to arrive between now and the end of time with a higher chance of arriving on the "now" half of the time table. Although this means closer to now than "soon" there is no guarantee that you will live long enough to see the content finally release.


On Febuary 19, 2010, Nethaera used the term "Soon-ish" with regards to the next release of information pertaining to Cataclysm. Current speculation believes "Soon-ish" to exist between "Soon" and "End of Time."[2]

On September 19, 2018, Heroes of the Storm Senior Game Designer Kaeo Milker used the phrase "Soonish™" in regards to a planned character role update. Current speculation believes "Soonish™" to be a synonym for "Soon-ish".[3]


On November 4, 2010, Nethaera used the term "Soonerino" with regards to the availability of the updated community forums. Current speculation believes "Soonerino" to exist between "Now" and "Very Soon."[4][]

On November 2013, Blizzard used the term "" with regards to the next release of Heroes of the Storm. Current speculation believes "" to exist between "Soon-ish" and "End of Time."[5]

Kaplan Very Soon[]

On multiple occasions, Jeff Kaplan, game director for Overwatch, referred to "Very Soon" in his Developer Update videos. The mentioned changes go live on PTR in as fast as a few hours shortly after such claim. As this is clearly faster than the normal "Very Soon," he now has his own version. For now, this is the fastest adaptation of Soon™.

Very Soon-ish[]

During the BlizzCon 2016 opening ceremony, Kaeo Milker used "Very Soon-ish" with regards to the next update to Heroes of the Storm. Current speculation believes "Very Soon-ish" to exist between "Soon" and "Soon-ish".[6]

Blizzard's Official Definition of Soon[]

Information in this press release that involves Blizzard Entertainment’s expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Blizzard Entertainment generally uses words such as “outlook,” “will,” “could,” “would,” “might,” “remains,” “to be,” “plans,” “believes,” “may,” “expects,” “intends,” “anticipates,” “estimate,” “future,” “plan,” “positioned,” “potential,” “project,” “remain,” “scheduled,” “set to,” “subject to,” “upcoming” and similar expressions to identify forward-looking statements. Factors that could cause Blizzard Entertainment’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Blizzard Entertainment’s titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, declines in software pricing, product returns and price protection, product delays, retail acceptance of Blizzard Entertainment’s products, competition from the used game market, industry competition and competition from other forms of entertainment, rapid changes in technology, industry standards and consumer preferences, including interest in specific genres such as real-time strategy, action–role-playing and massively multiplayer online games, protection of proprietary rights, litigation against Blizzard Entertainment, maintenance of relationships with key personnel, customers, licensees, licensors, vendors and third-party developers, including the ability to attract, retain and develop key personnel and developers who can create high quality “hit” titles, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates and tax rates, and the identification of suitable future acquisition opportunities, and the other factors identified in the risk factors section of Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Blizzard Entertainment and Activision Blizzard as of the date of this release, and neither Blizzard Entertainment nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Blizzard Entertainment or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.[7]

See also[]


  1. ^ Freckles 2006-11-08. I know Blues hate this question.... Archived from the original on 2006-09-01. Retrieved on 2014-11-18.
  2. ^ Blizzard Entertainment Nethaera 2010-02-19. How does Blizz plan to update the cities?. Archived from the original on 2010-03-29. Retrieved on 2014-11-18.
  3. ^ Kaeo Milker on Reddit (2018-09-19). Retrieved on 2018-09-20.​ “Hello, Gnueless! I'm excited for the role changes and yes, we've been preparing for them with some shifts in surrounding areas. We don't have a solid release date as of yet, but if all goes well, we hope to roll out the update later this year. So...Soon™ to Soonish™.
  4. ^ Blizzard Entertainment Nethaera 2010-11-04. New Forums? Quality of post. Archived from the original on 2010-11-08. Retrieved on 2014-11-18.
  5. ^ Heroes of the Storm 2013-11-08. Heroes of the Storm™ Developer Interview (Video, 6m 14s). Retrieved on 2014-11-18.
  6. ^ BlizzCon 2016 Opening Ceremony (39:36) (2016-11-04). Retrieved on 2017-10-09.
  7. ^ Blizzard Entertainment 2014-09-04. Blizzard Entertainment Press Release. Retrieved on 2014-11-18.