Hey there, <name>! You lookin' to obliterate some gear? Maybe use some [Obliterum] to make the gear you're wearin' more powerful? Then I'm your dwarf! Ask away!
How do I get Obliterum?
It's easy! You just take some crafted gear - you know, hats, rings, relics, flasks, that sort of thing - and you throw 'em right into this fella's little fiery mouth-area. Add some Blood of Sargeras, for fuel, and ka-pow! You've got Obliterum!
Y'see, those crafters are always usin' stuff like FELWORT, DEMONSTEEL, and CHAOS CRYSTALS to make their gear. Lots o' demony-stuff in that armor. Make the demony-stuff hot enough, and you've got Obliterum!
What can I do with Obliterum?
Once you've got enough obliterum ash, you can kinda sorta glump it together into a little ball. Then you just rub it onto your crafted armor, and the armor becomes stronger.
What happened to your donkey?
You watch your tongue! Desdemona was no donkey, she was a mule!
Anyways, I sold her for three Bloods o' Sargeras. I'm gonna make some boots.
Trader Caelen
[45] Primal Obliterum 
How do I get Obliterum?
